Social Media
Management & Marketing
Welcome to our Social Media Management and Marketing course! This comprehensive program is designed to equip you with the skills and knowledge needed to excel in the ever-evolving world of social media.
The course delves into social media management, starting with an understanding of the basics and the impact of social media. You’ll get an overview of major social media platforms and engage in hands-on practice setting up and optimizing accounts. We’ll also cover platform-specific strategies to enhance your presence and emphasize the importance of Two-Factor Authentication.
Content creation and curation are critical components of this course. You’ll explore different types of content, including text, images, videos, infographics, and stories. We’ll discuss leveraging user-generated content and repurposing existing materials. You’ll learn to plan and schedule content with a content calendar, use tools like Hootsuite, Buffer, and Later for scheduling posts, and get tips for creating engaging visuals, including a Canva tutorial.
Engagement strategies are essential for building and nurturing a community on social media. We’ll cover effective ways to respond to comments and messages and encourage interaction through questions, polls, and challenges. The course includes identifying and partnering with influencers, strategies for successful collaborations, and planning and executing contests and giveaways with legal considerations.
Understanding social media analytics is key to tracking performance and improving strategy. You’ll learn about key metrics such as likes, shares, comments, reach, impressions, and engagement rate. We’ll guide you in using platform-specific analytics tools like Facebook Insights and Instagram Insights to leverage analytics for identifying trends and adjusting strategies based on data insights.
Social media advertising will cover the basics of marketing and advertising on social media, understanding Pay Per Click (PPC) advertising, and creating effective ads on platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and WhatsApp.
Finally, we’ll discuss best practices and legal considerations in social media marketing. You’ll learn about ethical and legal guidelines, including copyright, privacy, and data protection, and strategies for handling negative feedback and managing social media crises to maintain a positive brand image.